
via www.mediabistro.com
By Gail Shister on February 6, 2012 6:01 AM
In case you haven’t noticed lately, “CBS News Sunday Morning” is not just for the dentured set.
"“It amuses me when people are surprised that we have younger viewers,” saysCharles Osgood, 79, the show’s anchor and poet-in-residence. “They said the same thing about ’60 Minutes.’ It’s part of the reason the show is so good.....
....With a median age of 59.8, viewers of “Sunday Morning” are certainly not young, but they are the youngest of the troika, if only by a matter of months. It rankles Osgood to no end that advertisers consider adults 55 and older as the walking dead.
“It’s a mistake to think that people over 54 don’t buy anything and don’t go anywhere,” says Osgood, who succeeded the late, great Charles Kuralt in 1994. “It’s patently untrue, as all of us, including advertisers, are aware...."
To read more about CBS' Sunday Morning, one of my all-time favorite televison programs, see the link to Media Bistro just below Mr. Osgood's image. "Sunday Morning" may be one of the last bastions of quality television.